From traditional television commercials in the 1960s to today's YouTube, Snapchat, Vimeo, and even Facebook Live, it's no secret that video has become a staple of our everyday lives.

Editor's choice

Editor's choice

The Importance of Video Marketing


From TV commercials to movie trailer, video marketing is nothing new, but thanks to the internet and smartphones, its barriers have been lowered and it has been dramatically reinvented for the new millennium.


Why Use Video Marketing?

The number of online video viewers in North America will amount to 236 million users in 2020.

Over 200 Million

Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.


76% of marketing professionals plan to use video to increase their brand awareness.


Here are just a few highlights

Social video generates 1200% more shares than text and images combined.

Videos on Facebooks Pages increases end user engagement by 33%

Video drives a 157% increase in organic traffic from SERPs

Marketers who use video grow revenue 49% faster than non-video users


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